Brand Creation for TV Programme
Lotte Group’s Vietnam-based members are helping train a generation of young, highly skilled footballers, laying a foundation for Vietnamese football industry to stretch regionally and globally.
‘Cau thu ti hon’ is sponsored by Lotte Group’s Vietnam-based members including Lotteria.
The TV show ‘Cau thu ti hon’ which appears on 10h30 every Saturday morning in VTV3 – Vietnamse Television channel.
First we created the Logo “CAU THU TI HON” brand identity for the Tivi Programme in Vietnam.
After it was signed off by the client we then worked through implementing this brand identity across a huge number of print projects including posters, t-shirts, event flags, backdrops, postcards and stationary.
We also managed the complete print production and delivery along the way.
Since the launching of ‘Cau thu ti hon’ programme, many young footballer training centres have cut the recruitment age to six years from the previous eight to ten years.